How to Create a Company

Many of us want to start our own business. Public space is filled with reports of new ventures.

If you want to create a company. Follow this most important steps to do.

1, Work Super-Hard.

I think the first is, depending on how well you wanna do and particularly ifyou're starting a company, you need to work super-hard.

So what does super-hard mean?

Well, when my brother and I was starting our first company, instead of getting an apartment we just rented a small office and we slept on the couch. And we showered at the YMCA,and we had just one computer. 

So the website was up during the day, and I was coding at night, seven days a week, all the time. Work hard, like every waking hour. That's the thing I would say, particularly if you're starting a company. And I mean, if you do the simple math, say like, okay if somebodyelse is working 50 hours and you're working a hundred, you'll get twice as muchdone in the course of a year as the other company.

2, The right Product / Service.

I think two, is you gotta make sure that whatever you're doing is a great product or service. It has to be really great. I go back to what I was saying earlier where if you're a new company, I mean unless it's like somenew industry or new market, if it's an untapped market thenyou have more ability to... The standard is lower foryour product or service. 

But if you're entering anything where there's an existing marketplace against large entrenched competitors, then your product or service needs to be much better than theirs. 

It can't be a little bit better, because then you put yourself in the shoes of the consumer and they say why would you buy it as a consumer? You're always gonna buy the trusted brand unless there's a big difference. So a lot of times entrepreneur will come up with something which is only slightly better. And it can't just be slightly better. It's gotta be a lot better.  

3, Hire Grate People.

The other thing I'd say isthat if you're creating company or if you're joining a company, the most important thingis to attract great people. So either join a group that's amazing that you really respect, or if you're building a company you've got to gather great people. 

I mean, all a company's is a group of people that have gathered together tocreate a product or service. And so depending upon how talented and hardworking that group is, and degree to which they are focused cohesively in a good direction, that will determine the success of the company. So, do everything you canto gather great people if you're creating a company.

4, Signal Over Noise.

Then, I'd say focus on signal over noise. A lot of companies get confused. They spend money on things that don't actuallymake the product better. 

So for example, at Tesla never spent anymoney on advertising. We put all of the money into R&D and manufacturing and design, to try to make the caras good as possible. And I think that's the way to go. So for any given company, just keep thinking about are these effortsthat people are expending, are they resulting in abetter product or service? And if they're not, stop those efforts.

5, Take Risk Now.

And then I think the final thing I would encourage you to do is... Now is the time to take risk. You don't have, yeah, you don't have kids, but as you get older yourobligations increase. 

And once you have a family you start taking risks not just for yourself but for your family as well. It gets much harder to dothings that might not work out. So now is the time to do that before you have those obligations. 

So I would encourage you to take risks now. Do something bold. You won't regret it.